How do you get started with influencer marketing? And how do you get noticed as a brand, not waste money, and develop meaningful partnerships with the right influencers?
Meg Hailey is the Founder of Wellness Influence and an expert in the wellness market for direct-to-consumer brands, bringing together wellness brands and influencers to drive business growth.
She has had an impressive career as an influencer herself (she’s even a PickleBall Ambassador!) and also worked with our host, Joey Vaillancourt, in the early days of her career, creating an influencer marketing program that started generating six figures in six short months!
Today’s candid conversation gives an honest overview of influencer marketing from the ground up, addressing everything from how you should approach an influencer (there’s AI software to personalize your gifts) to the importance of building a brand through powerful brand association and the ‘Halo Effect’.
Learn about the difference between transactional and mission-based influencers, the importance of growing your own community (and even naming it), and the value of creating authentic, meaningful partnerships.
The goal is to make things as easy and compliant as possible for your partners so that you’re not just wasting money on sponsored posts without a more comprehensive, complimentary marketing plan.
The ins and outs of influencer marketing are all covered in this absorbing episode that shines a light on the future of marketing where collaboration, community, and creative thinking are the cornerstones of taking your product and then building it into an engaging brand.
In this episode, we cover:
Connect with Meg!
https://www.instagram.com/meghailey_/?hl=en
https://www.wellnessinfluence.com/
Connect with Joey!
Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer
Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://partnerupprofits.com/toolbox/
