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EPISODE 27: The 5 Most Important Things to Consider Before Sponsoring a Podcast

How do you scale to a seven (or even eight) figure marketing channel using podcast ads? 

There’s a lot to consider when building a partnership with the right podcast, from doing your research on listener reviews to to measuring the retention rate of existing advertisers. 

Joey Vaillancourt is giving us the Five Most Important Things To Consider When Sponsoring A Podcast – plus one bonus AI podcast analytics app hot tip!  

Learn about skipping through midroll ads, affinity brands, and why you’re best steering clear of transactional partners as we PartnerUp with Joey on the business end of podcasting. 

Glimpse into a podcasting future that looks bright if you know how to build relationships and do your homework first! 

Joey’s happy to help us make the homework fun with insights on podcast advertising that will help align your business ambitions even better.

In this episode, we cover:

02:30#1 Thing You NEED to know. Who ELSE is advertising on the show? 02:50What are affinity brands? 03:30#2 Thing You NEED to Know. How much advertising is present on the show? 03:30#3 Thing You NEED to Know. 05:08#4 Thing You NEED to Know. Mission-based versus Transactional Partners 06:35This Research is crusial. 10:15#5 Thing You NEED to Know. Are your advertisers interest-aligned? 15:15Bonus Info

Resources

Connect with Luis!

Connect with Joey!

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://partnerupprofits.com/toolbox/

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