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EPISODE 23: Influencer Insights: TJ Ferrara on Growing Bubs Naturals and the Success Formula behind their +8-Figure Influencer Program

How do you scale a brand to 8 figures using influencer marketing without making too many costly mistakes or spending excessively from the jump? 

TJ Ferrara is a co-founder of Bubs Naturals and has over 25 years of experience in e-commerce, online marketing, and technology. 

TJ has masses of experience in influencer marketing from bootstrapping his own Bubs Naturals supplement brand. 

In this episode TJ shares the secrets to his success, and what it takes to build genuine relationships with influencers that pay big dividends down the line.

There’s also great advice on how to find the right influencers for your brand, where to find them, and how to measure the return on your investment with the right KPIs. 

Understanding the value of trust and partnership is up front and center in an episode of PartnerUp Profits that could fast-track you, your brand, and your influencer community if you pay close attention to the nuggets of wisdom from TJ and his inspiring journey with Bubs Naturals! Please join us. 

In this episode, we cover:

02:50How did TJ help scale Bubs Naturals using influencer marketing? 05:20Why partnering up with the right person can take you further, faster 12:20What is Impression Arbitrage and Creator Licensing? 13:50The importance of assessing your own Rolodex when getting started 21:40How do you analyse influencers using KPIs? 25:00Revenue as your ‘source of truth’ 27:40Unicorns and whales or hungry micro influencers? 31:00How unexpected influencer exposure can be the stuff of copywriting dreams 35:20 How to practice influencer marketing on your existing customers 39:00What is the best way to get influencers? TJ’s ‘dirty secret’ 44:15How to bring value to influencers first before asking for anything in return 46:25Email: tj@bubsnaturals.com / Visit: www.bubsnaturals.com

Resources

Connect with TJ!


Connect with Joey!

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://partnerupprofits.com/toolbox/

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