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EPISODE 44: Cash Meets Commission: The Win-Win Hybrid Deal Structure to Create Interest-Aligned Deals Between Brands and Creators

Have you ever struggled to find a fair and effective way to compensate influencers or content creators? What if there was a method that ensured both parties felt valued and motivated? 

Today, we explore the Hybrid Deal, a blend of flat rate and commission that benefits both brands and influencers. This episode gives insights and practical tips to help you create long-term, mutually beneficial partnerships.

What You’ll Learn:

  • How to structure a Hybrid Deal: Understand the balance between flat rate and commission.
  • Benefits for brands and influencers: Learn why this model works for both sides.
  • Long-term partnership strategies: Discover how to build lasting relationships that drive success.

Whether you’re a brand looking to maximize your marketing budget or an influencer seeking fair compensation, this episode will provide you with the tools you need to succeed.

In this episode, we cover:

02:29The Hybrid Deal explained 03:18Benefits for brands 06:23Benefits for influencers 09:07Long-term partnership strategies

Connect with Joey!

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://partnerupprofits.com/toolbox/

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