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EPISODE 48: Unlocking the Power of Video Sales Letters: The Formula Used To Generate a Combine $700M+ Revenue w/ Christopher Encarnacion

In the competitive world of Video Sales Letters (VSLs), understanding the nuances that drive conversions can make or break your campaign. Christopher Encarnacion is a master in this field, transforming complex data into actionable insights to enhance VSL performance.

From humble beginnings in church to the pinnacle of success with SixPack Shortcuts, Chris has seen it all. He’s created VSLs that have generated hundreds of millions in revenue, proving time and again that he understands what it takes to convert viewers into buyers.

Today, he’s here to reveal his secrets that have helped him generate over $1B for his clients using VSL Ads, from testing scripts to understanding data, and why not every pretty video will convert.

Chris also shares his journey, touching on the importance of storytelling, the power of data, and why you need to focus on what works rather than what looks good. 

If you’re struggling with your marketing efforts or looking to scale your business, check out Chris’s unique perspective on leveraging video sales letters to scale your business and create meaningful connections with your audience.

In this episode, we cover:

03:54Chris’s journey from music to marketing 09:56The birth of SixPack Shortcuts 17:12The evolution of VSLs 27:26Advanced VSL strategies 32:24The importance of storyline in VSLs 36:55Understanding conversion and direct response marketing 39:28Collaborating with media buyers and copywriters 43:09When to Invest in a VSL 48:08The evolution of YouTube marketing 49:37Personal insights and quick-fire questions

Connect with  Chris!


Connect with Joey!

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://partnerupprofits.com/toolbox/

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