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EPISODE 54: Micros to Millions: Why Small YouTube Channels are the Most Valuable and What to Look For

Want to land more brand deals, even with a small YouTube channel? In today’s episode, I’m sharing the exact steps you can take to close more brand deals, even if you don’t have a massive following. And here’s the best part: your channel size could actually be your secret weapon!If you’re a brand looking to work with influencers, including YouTubers, listen up! I’m going to reveal the blueprint of what to look for in micro-influencers to maximize your ROI.

And don’t go anywhere, because I’m saving the most valuable metric for last (spoiler alert: it’s not subscriber count!). This “golden ticket” could be the key to unlocking a whole new world of opportunities for both influencers and brands alike.

In this episode, we cover:

01:46Step 1: Do subscribers matter? 02:17Step 2: Consistency is key 03:10Step 3: Analyzing views 04:05Step 4: Pricing strategies 04:46Step 5: Engagement metrics 05:29Step 6: Ad saturation 06:33Step 7: Finding brands to sponsor you 07:45Step 8: Creative strategy 09:13Step 9: Knowing your numbers 11:06Step 10: The “golden ticket” metric 12:52Case Study: Micro vs. Macro creators 16:20How to calculate channel growth percentage 17:43Crafting the perfect offer


Connect with Joey!

Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer 

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://partnerupprofits.com/toolbox/

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